Electric toothbrushes offer several advantages over manual toothbrushes, which can be highlighted in marketing efforts to attract consumers:

Superior Cleaning Action: Electric toothbrushes typically provide more effective cleaning compared to manual brushing, due to their oscillating, rotating, or vibrating brush heads. This can lead to better plaque removal and overall oral hygiene.

Ease of Use: They are often easier to use, especially for those with limited dexterity or mobility issues, as the electric motions of the brush head do much of the work.

Built-in Timers: Many electric toothbrushes come with built-in timers or pacers that help users brush for the recommended amount of time (usually 2 minutes), ensuring thorough cleaning.

Pressure Sensors: They have pressure sensors that alert users when they are brushing too hard, which can help prevent gum damage and recession.

Customizable Settings: High-end electric toothbrushes often offer different brushing modes (like sensitive, whitening, gum care) that cater to specific dental needs.

Long-term Cost Savings: While the initial cost may be higher than a manual toothbrush, electric toothbrushes can be more cost-effective in the long run, as they typically last longer and require only the periodic replacement of brush heads.

Improved Gum Health: Studies suggest that electric toothbrushes can be more effective in reducing gingivitis and improving gum health compared to manual brushing.